Posts about Agency evaluation

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Business Intelligence / Data analytics for a strong agency management program
    Report
    Agency managementMarketing procurementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    Decideware


    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.

    Read more about "Business Intelligence / Data analytics for a strong agency management program"
  2. Spotlight: The impact of the pandemic on the agency business
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    WFA

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  3. Sourcing Forum meeting overview (October 2020)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    WFA

    Overview of the Sourcing Forum held remotely on October 15, 2020.

    Read more about "Sourcing Forum meeting overview (October 2020)"
  4. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    WFA

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  5. Getting peak performance from evaluation
    Expert opinion

    Getting peak performance from evaluation

    Laura Forcetti

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura Forcetti, WFA Global Lead, Marketing Sourcing, explains.

    Read more about "Getting peak performance from evaluation"
  6. Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Video
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  7. Webinar: Client-agency performance evaluations: the agency view
    Video
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    WFA, Decideware

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  8. Client-agency performance evaluations: the agency view
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Client-agency performance evaluations: the agency view

    WFA, Decideware

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  9. Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Video
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    WFA

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  10. Sourcing Forum meeting overview (May 2020)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (May 2020)

    WFA

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  11. Webinar: Better sponsorship outcomes through better category management
    Video
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    WFA

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  12. Benchmark: Media Buying In South Korea
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA

    WFA member benchmark on Media Buying In South Korea

    Read more about "Benchmark: Media Buying In South Korea"
  13. Maintaining an appropriate level of governance with agencies
    Guides & templates
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020

    Read more about "Maintaining an appropriate level of governance with agencies"
  14. Benchmark: TV inflation in Indonesia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: TV inflation in Indonesia

    WFA

    WFA member benchmark on TV inflation in Indonesia 

    Read more about "Benchmark: TV inflation in Indonesia"
  15. WFA announces changes to global leadership team
    Press releases

    WFA announces changes to global leadership team

    WFA

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and Nigeria’s Bunmi Adeniba take on Regional VP roles

    Read more about "WFA announces changes to global leadership team"
  16. Value at the time of the virus
    Expert opinion
    Agency management

    Value at the time of the virus

    Laura Forcetti

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.

    Read more about "Value at the time of the virus"
  17. Benchmark: Creative agencies in EMEA and APAC
    Benchmark
    CreativityCMO Forum

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  18. Benchmark: Strategic Design Agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Strategic Design Agencies

    WFA

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  19. Benchmark: Measuring your agency creative effectiveness
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    WFA

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  20. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  21. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"