Posts about Asia-Pacific

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Knowledge spotlight: Creative mindset 101
    Video
    Brand purposeCreativityContent marketing

    Knowledge spotlight: Creative mindset 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge spotlight: Creative mindset 101"
  2. Knowledge Spotlight: Content production 101
    Video
    Content marketingMarketing operations

    Knowledge Spotlight: Content production 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Content production 101"
  3. Knowledge Spotlight: Agency Performance Measurement
    Video
    Marketing procurementMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
  4. Does Asia-Pacific need Lions or Merlions?
    Expert opinionEvent reports
    Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

    Does Asia-Pacific need Lions or Merlions?

    Laura Forcetti

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.

    Read more about "Does Asia-Pacific need Lions or Merlions?"
  5. Knowledge Spotlight: Agency Roster Modelling & Transformation
    Video
    Marketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
  6. Media Forum APAC Meeting Overview (April 2024)
    Event reports
    Marketing structure

    Media Forum APAC Meeting Overview (April 2024)

    WFA

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC Meeting Overview (April 2024)"
  7. CMO Forum APAC meeting overview (April 2024)
    Event reports
    Retail media & ecommerce

    CMO Forum APAC meeting overview (April 2024)

    WFA

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum APAC meeting overview (April 2024)"
  8. APAC Spotlight: Creative briefing - using AI to stoke EI
    VideoWebinar
    CreativityMarketing technologyAIDigital media transformationMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

    Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
  9. Increasing e-commerce effectiveness in APAC with enablers
    Expert opinionReport
    Retail media & ecommerce

    Increasing e-commerce effectiveness in APAC with enablers

    Shufen Goh

    Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in APAC.

    Read more about "Increasing e-commerce effectiveness in APAC with enablers"
  10. Benchmark: Generative AI training
    Benchmark
    AI

    Benchmark: Generative AI training

    WFA

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  11. Benchmark: Recommended events agencies in MEA region
    Video
    Marketing procurementMarketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  12. Benchmark: Search engine optimisation (SEO) structure
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
  13. Benchmark: PR agencies in South East Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: PR agencies in South East Asia

    WFA

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
  14. Spotlight: Media Contract Guidance Webinar – Focus on China
    Video

    Spotlight: Media Contract Guidance Webinar – Focus on China

    WFA

    How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and unambiguous contracts with their agency partners?

    Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"
  15. Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
    Video

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    WFA

    A webinar with BVA BDRC Asia on Customer Effort analysis

    Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"
  16. Spotlight: Optimising your Influencer spend and learnings from across APAC
    Video

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    WFA

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

    Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"
  17. Remote Martech workshop: Modern ways to discover consumer insights using available public data
    Video

    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    WFA

    A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The Tenth Floor

    Read more about "Remote Martech workshop: Modern ways to discover consumer insights using available public data"
  18. Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
    Video

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    WFA

    Drive greater emotional engagement through music

    Read more about "Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity"
  19. Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Video
    Digital policyMarketing technologyMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    WFA

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative AI for marketing. 

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
  20. Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
    Video
    Advertising & policyRetail media & ecommerce

    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    WFA

    Repositioning apps for Businesses in APAC. 

    Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"
  21. China Forum (July 2022)
    VideoEvent reports
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

    Read more about "China Forum (July 2022)"