Posts about Briefings & position papers

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Position Paper on EU ePrivacy Regulation
    Advertising & policyDigital policy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  2.    WFA response to EDPB consultation
    Advertising & policyDigital policy

    WFA response to EDPB consultation

    WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with the EU level of protection of personal data

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  3.    WFA position paper and responses to the EU public consultation on the Digital Services Act
    Advertising & policyDigital policy

    WFA position paper and responses to the EU public consultation on the Digital Services Act

    Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.

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  4.    Product placement under the revised AVMSD – Briefing note
    Advertising & policy

    Product placement under the revised AVMSD – Briefing note

    A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product placement rules to user-generated videos.

    Read more about "Product placement under the revised AVMSD – Briefing note"
  5.    COVID Compendium for Global Marketers
    Advertising & policyTrends & forecasts

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  6.    Joint WFA-TIE position: product placement under the revised AVMSD
    Advertising & policy

    Joint WFA-TIE position: product placement under the revised AVMSD

    A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)

    Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"
  7.    WFA submission – Singapore PDPA consultation
    Advertising & policyDigital policyPrivacy & tech

    WFA submission – Singapore PDPA consultation

    WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.

    Read more about "WFA submission – Singapore PDPA consultation"
  8.    WFA position on data and privacy
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  9.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

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  10.    WFA Priorities for the AVMSD Transposition
    Advertising & policyDigital policy

    WFA Priorities for the AVMSD Transposition

    This document lays out key WFA priorities for the AVMSD Transposition.

    Read more about "WFA Priorities for the AVMSD Transposition"
  11.    Joint business statement on the proposal on collective redress in view of Council general approach
    Advertising & policy

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

    Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"
  12.    Joint advertising industry position paper on collective redress
    Advertising & policy

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"
  13.    State of Play: Gambling Advertising in the EU | Last update: July 2019

    State of Play: Gambling Advertising in the EU | Last update: July 2019

       

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  14.    WFA alert: France and UK develop new guidance on cookies and ad trackers

    WFA alert: France and UK develop new guidance on cookies and ad trackers

      

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  15.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency managementMarketing procurementMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative development platform The Liberty Guild.

    Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"
  16.    WFA position on online HFSS ad ban (New Deal for Consumers)
    Advertising & policy

    WFA position on online HFSS ad ban (New Deal for Consumers)

    WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online advertising of ‘unhealthy’ foods to children. 

    Read more about "WFA position on online HFSS ad ban (New Deal for Consumers)"
  17.    Joint Business Statement on collective redress in view of European Parliament IMCO vote
    Advertising & policyRetail media & ecommerce

    Joint Business Statement on collective redress in view of European Parliament IMCO vote

    This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO vote.

    Read more about "Joint Business Statement on collective redress in view of European Parliament IMCO vote"
  18.    Final position on New Deal for Consumers
    Advertising & policy

    Final position on New Deal for Consumers

    WFA's final position paper on the New Deal for Consumers

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  19.    Global Access to Nutrition Index 2018

    Global Access to Nutrition Index 2018

     

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  20.    Briefing on New Deal for Consumers
    Advertising & policy

    Briefing on New Deal for Consumers

     WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

    Read more about "Briefing on New Deal for Consumers"
  21.    WFA Manifesto for Online Data Transparency

    WFA Manifesto for Online Data Transparency

     

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