Posts about Case studies

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Case study | Degree: Trainers For Hire
    Case studies
    Advertising & policyInclusive marketing

    Case study | Degree: Trainers For Hire

    Contagious I/O

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Degree: Trainers For Hire"
  2. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  3. Case study | Mercado Libre: New Iconic Kisses
    Case studies
    Inclusive marketing

    Case study | Mercado Libre: New Iconic Kisses

    Contagious I/O

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O on 19 June 2021

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  4. Case study | Google: Search Black-owned
    Case studies
    Inclusive marketing

    Case study | Google: Search Black-owned

    Contagious I/O

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally published in Contagious I/O on 2 June 2021

    Read more about "Case study | Google: Search Black-owned"
  5. Case study | Warner Music Group: Saylists
    Case studies
    Inclusive marketing

    Case study | Warner Music Group: Saylists

    Contagious I/O

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally published in Contagious I/O on 3 June 2021

    Read more about "Case study | Warner Music Group: Saylists"
  6. Case study | Samsung: Tallk
    Case studies
    Inclusive marketing

    Case study | Samsung: Tallk

    Contagious I/O

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This article was originally published in Contagious I/O on 22 April 2021
    Read more about "Case study | Samsung: Tallk"
  7. Levi's - Buy Better, Wear Longer
    Case studies
    Advertising & policySustainability

    Levi's - Buy Better, Wear Longer

    WFA

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  8. Case studies pending
    Case studies
    Sustainability

    Case studies pending

    WFA

    See what's coming up next

    Read more about "Case studies pending"
  9. Volvo - Climate Change Crash test
    Case studies
    Advertising & policySustainability

    Volvo - Climate Change Crash test

    WFA

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"
  10. Case studies pending
    Case studies
    Sustainability

    Case studies pending

    WFA

    Check back soon!

    Read more about "Case studies pending"
  11. Nike - Sneakerheads 4 Sustainability
    Case studies
    Sustainability

    Nike - Sneakerheads 4 Sustainability

    WFA

    Hot sneakers, cool planet

    Read more about "Nike - Sneakerheads 4 Sustainability"
  12. Diageo - Drink sustainably
    Case studies
    Sustainability

    Diageo - Drink sustainably

    WFA

    Looking ahead to a more sustainable future

    Read more about "Diageo - Drink sustainably"
  13. adidas - Flotsam to fashion
    Case studies
    Sustainability

    adidas - Flotsam to fashion

    WFA

    Fashion that is anything but trashy

    Read more about "adidas - Flotsam to fashion"
  14. Danone - Integrating sustainability
    Case studies
    Sustainability

    Danone - Integrating sustainability

    WFA

    Healthy food, healthy planet, healthy company

    Read more about "Danone - Integrating sustainability"
  15. Mastercard - Card-carrying tree lovers
    Case studies
    Sustainability

    Mastercard - Card-carrying tree lovers

    WFA

    Partnering for the planet? Priceless!

    Read more about "Mastercard - Card-carrying tree lovers"
  16. Mars - Adopt away!
    Case studies
    Sustainability

    Mars - Adopt away!

    WFA

    Finding forever homes for furry friends

    Read more about "Mars - Adopt away!"
  17. VW - Online and environmentally friendly
    Case studies
    Sustainability

    VW - Online and environmentally friendly

    WFA

    Surfing sensibly, driving sustainability

    Read more about "VW - Online and environmentally friendly"
  18. IKEA - B(l)ack Friday
    Case studies
    Advertising & policySustainability

    IKEA - B(l)ack Friday

    WFA

    Reuse, recycle, rebate!

    Read more about "IKEA - B(l)ack Friday"
  19. Insight & Strategy | Frida Mom: Fourth Trimester
    Case studies
    Inclusive marketing

    Insight & Strategy | Frida Mom: Fourth Trimester

    Contagious I/O

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new product line

    This article was originally published in Contagious I/O on 1 April 2021

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  20. Case study | Dove: Show Us. It's On Us
    Case studies
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    Contagious I/O

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  21. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"