Posts about Data collection & privacy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    Webinar: AI & advertising, a consumer perspective
    Advertising & policyDigital policyAd techPrivacy & techAI

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  2.    Privacy in China: the new draft PIPL and what it could mean for advertisers
    Advertising & policyDigital policyPrivacy & tech

    Privacy in China: the new draft PIPL and what it could mean for advertisers

    A briefing session on China’s new draft Personal Information Protection Law.

    Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"
  3.    DGX meeting overview: Competition and digital advertising (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  4.    DGX meeting overview (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  5.    DGX Benchmark: EU-US Data Transfers
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  6.    PAG Meeting Overview (September 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

    Read more about "PAG Meeting Overview (September 2020, Brussels)"
  7.    Data Ethics Board meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (September 2020)

    Overview of the Data Ethics Board meeting held on 21 September 2020.

    Read more about "Data Ethics Board meeting overview (September 2020)"
  8.    DGX meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  9.    You can learn a lot from a dummy
    Advertising & policyDigital policy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare. 

    Read more about "You can learn a lot from a dummy"
  10.    Three hot topics in digital policy
    Advertising & policyDigital policyData governancePrivacy & tech

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.

    Read more about "Three hot topics in digital policy"
  11.    DGX meeting overview (July 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  12.    Data Ethics Board meeting overview (June 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (June 2020)

    Overview of the Data Ethics Board meeting held on 23 June 2020.

    Read more about "Data Ethics Board meeting overview (June 2020)"
  13.    Why marketers must embrace ethical data use
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"
  14.    PAG Meeting Overview (May 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

    Read more about "PAG Meeting Overview (May 2020, Brussels)"
  15.    WFA launches world’s first guide on data ethics for brands
    Advertising & policyDigital policyData governance

    WFA launches world’s first guide on data ethics for brands

    Designed to help advertisers ensure data practices respect consumer interests

    Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

    Read more about "WFA launches world’s first guide on data ethics for brands"
  16.    WFA submission – Singapore PDPA consultation
    Advertising & policyDigital policyPrivacy & tech

    WFA submission – Singapore PDPA consultation

    WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.

    Read more about "WFA submission – Singapore PDPA consultation"
  17.    Webinar: GDPR and online advertising - what next?
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  18.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  19.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  20.    WFA Q&A session with Google on advertiser identity verification
    Advertising & policyDigital policyAd techPrivacy & tech

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.

    Read more about "WFA Q&A session with Google on advertiser identity verification"
  21.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"