Posts about Global Marketer of the Year

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA interviews the Global Marketer of the Year 2020 nominees
    Global Marketer of the Year

    WFA interviews the Global Marketer of the Year 2020 nominees

    The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the Global Marketer of the Year 2020 award - spoke with WFA recently about marketing during a pandemic, the work they're most proud of from 2020 and what our industry should be prioritising moving forward.

    Read more about "WFA interviews the Global Marketer of the Year 2020 nominees"
  2.    Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"
  3.    Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

    Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills"
  4.    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"
  5.    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"
  6.    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"
  7.    Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars

    Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars"
  8.    WFA names shortlist for Global Marketer of the Year 2020
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2020

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2020"
  9.    The work that inspired in 2020
    CreativityGlobal Marketer of the Year

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this year.

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  10.    Change in 2020 extends beyond marketing
    Global Marketer of the Year

    Change in 2020 extends beyond marketing

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different future for the profession.

    Read more about "Change in 2020 extends beyond marketing"
  11.    What are you looking for in the Global Marketer of the Year 2020?
    Brand purposeGlobal Marketer of the YearCMO Forum

    What are you looking for in the Global Marketer of the Year 2020?

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"
  12.    WFA launches Global Marketer of the Year 2020
    Brand reputationGlobal Marketer of the YearCMO Forum

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

    Read more about "WFA launches Global Marketer of the Year 2020"
  13.    In conversation with WFA's Global Marketer of the Year 2019
    Global Marketer of the YearCMO Forum

    In conversation with WFA's Global Marketer of the Year 2019

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future. 

    Read more about "In conversation with WFA's Global Marketer of the Year 2019"
  14.    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
    Global Marketer of the YearCMO Forum

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    Award celebrates marketers who have been truly making a difference in 2019. More at http://wfanet.org/globalmarketerof2019

    Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"
  15.    Top 12 thoughts from our Global Marketer of the Year shortlist
    Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategy

    Top 12 thoughts from our Global Marketer of the Year shortlist

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships

    Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"
  16.    See the six shortlisted nominees for WFA Global Marketer of the Year
    Global Marketer of the YearCMO Forum

    See the six shortlisted nominees for WFA Global Marketer of the Year

    The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.

    Read more about "See the six shortlisted nominees for WFA Global Marketer of the Year"
  17.    Global Marketer of the Year shortlist profiled
    Global Marketer of the Year

    Global Marketer of the Year shortlist profiled

    The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.

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  18.    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
    Global Marketer of the Year

    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues facing the industry ahead of the reveal of the Marketer of the Year nominees.

    Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"
  19.    WFA names shortlist for Global Marketer of the Year 2019
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2019

    Voting starts on December 3 at www.globalmarketeroftheyear.com

    Winner to be announced in January 2020 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2019"
  20.    WFA launches Global Marketer of the Year 2019
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2019

    Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2019"
  21.    What does it take to become WFA’s Global Marketer of the Year?
    Global Marketer of the Year

    What does it take to become WFA’s Global Marketer of the Year?

    Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the ingredients that will make them a MasterChef Marketer.

    Read more about "What does it take to become WFA’s Global Marketer of the Year?"