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The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the Global Marketer of the Year 2020 award - spoke with WFA recently about marketing during a pandemic, the work they're most proud of from 2020 and what our industry should be prioritising moving forward.
Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership with The Drum
We asked the WFA Global Marketer of the Year jury what work had stood out for them this year.
The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different future for the profession.
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond
WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future.
Award celebrates marketers who have been truly making a difference in 2019. More at http://wfanet.org/globalmarketerof2019
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships
The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.
The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues facing the industry ahead of the reveal of the Marketer of the Year nominees.
Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January 2020 in partnership with The Drum
Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications
Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the ingredients that will make them a MasterChef Marketer.