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Media & analyticsInclusive marketingConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.
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Advertising & policyInclusive marketingDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.
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Advertising & policyInclusive marketingGlobal marketing industry rallies behind second Global DEI Census in March 2023
Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
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Inclusive marketingInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador.
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Advertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Inclusive marketingInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
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Inclusive marketingSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
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Advertising & policyInclusive marketingInsight & Strategy | Ford: Very Gay Raptor
Read more about "Insight & Strategy | Ford: Very Gay Raptor"How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This article was originally published in Contagious I/O on 16 June 2022
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Advertising & policyInclusive marketingCase study | FELGTB: #RealVoicesOfPride
Read more about "Case study | FELGTB: #RealVoicesOfPride"Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
This article was originally published in Contagious I/O on 24 June 2022
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Advertising & policyInclusive marketingInsight & Strategy | WeCapital: Data Tienda
Read more about "Insight & Strategy | WeCapital: Data Tienda"How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.
This article was originally published in Contagious I/O on 4 July 2022
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.
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Advertising & policyInclusive marketingCase study | Cox Communications: Project Convey
Read more about "Case study | Cox Communications: Project Convey"Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally published in Contagious I/O on 22 April 2022.
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Advertising & policyInclusive marketingInsight & Strategy | Spark: Beyond Binary Code
Read more about "Insight & Strategy | Spark: Beyond Binary Code"Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.
This article was originally published in Contagious I/O on 21 April 2022
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Advertising & policyInclusive marketingCase study | Dell & Intel: I Will Always Be Me
Read more about "Case study | Dell & Intel: I Will Always Be Me"Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally published in Contagious I/O on 3 March 2022
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Advertising & policyInclusive marketingCase study | Lacoste: The Théo Curin Collection
Read more about "Case study | Lacoste: The Théo Curin Collection"Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally published in Contagious on 8 April 2022
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Advertising & policyInclusive marketingWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
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Inclusive marketingCreating frameworks to encourage taking care of mental health
Read more about "Creating frameworks to encourage taking care of mental health"Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an in-house legal team and their legal service providers have come together to reach a shared agenda for supporting colleague mental health and wellbeing.
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Inclusive marketingProviding tools for employees’ mental health
Read more about "Providing tools for employees’ mental health"EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of its employees by offering them free resources to help them “find balance so that they can fully engage at the office and in life.”
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Inclusive marketingAddressing the stigma around mental health
Read more about "Addressing the stigma around mental health"In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for physical or mental health reasons.
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Inclusive marketingSupporting back-to-work ‘returners’
Read more about "Supporting back-to-work ‘returners’"The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
