Posts about Inclusive marketing in communications

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
    Case studies

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Contagious I/O

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was originally published in Contagious I/O on 15 December 2021

    Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"
  2. Diversity: From Agency to Ads
    Report
    Inclusive marketing

    Diversity: From Agency to Ads

    R3

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

    Read more about "Diversity: From Agency to Ads"
  3. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    WFA

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  4. New guide addressing Diversity & Inclusion in brand safety
    Guides & templates
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    WFA

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  5. Beyond Gender 2: The impact of intersectionality in advertising
    Report
    Inclusive marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    Unstereotype Alliance, Cannes Lions, IPSOS

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  6. Promoting diversity and inclusion in advertising: a UNICEF playbook
    Report
    Inclusive marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Unicef

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  7. Case study| Cadbury Celebrations: #MyFirstRakhi
    Case studies
    Advertising & policyInclusive marketing

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Contagious I/O

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This article was originally published in Contagious I/O on 20 August 2021

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  8. Insight & Strategy | Chanel 4: Super. Human.
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Chanel 4: Super. Human.

    Contagious I/O

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage

    This article was originally published in Contagious I/O on 3 September 2021

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  9. Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    Contagious I/O

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  10. Case study | Banco Pichicha: The Unseen Players
    Case studies
    Advertising & policyInclusive marketing

    Case study | Banco Pichicha: The Unseen Players

    Contagious I/O

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  11. Case study | Degree: Trainers For Hire
    Case studies
    Advertising & policyInclusive marketing

    Case study | Degree: Trainers For Hire

    Contagious I/O

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Degree: Trainers For Hire"
  12. Case study | Mercado Libre: New Iconic Kisses
    Case studies
    Inclusive marketing

    Case study | Mercado Libre: New Iconic Kisses

    Contagious I/O

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O on 19 June 2021

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  13. Case study | Budweiser: Future Official Sponsors of the NWSL
    Inclusive marketing

    Case study | Budweiser: Future Official Sponsors of the NWSL

    Contagious I/O

    Beer brand closes gender pay gap by driving the call to action in sports sponsorship

    This article was originally published in Contagious I/O on 17 June 2021

    Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"
  14. Case study | Google: Search Black-owned
    Case studies
    Inclusive marketing

    Case study | Google: Search Black-owned

    Contagious I/O

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally published in Contagious I/O on 2 June 2021

    Read more about "Case study | Google: Search Black-owned"
  15. Inclusive equals results
    Expert opinion
    Inclusive marketing

    Inclusive equals results

    Will Gilroy, Daren Poole

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.

    Read more about "Inclusive equals results"
  16. BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    WFA

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  17. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  18. Case study | Home Centre: A Dad's Job
    Inclusive marketing

    Case study | Home Centre: A Dad's Job

    Contagious I/O

    UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

    This article was originally published in Contagious I/O on 2 May 2021

    Read more about "Case study | Home Centre: A Dad's Job"
  19. One year after George Floyd
    Expert opinion
    Inclusive marketing

    One year after George Floyd

    Belinda Smith

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.

    Read more about "One year after George Floyd"
  20. Case study | Samsung: Tallk
    Case studies
    Inclusive marketing

    Case study | Samsung: Tallk

    Contagious I/O

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This article was originally published in Contagious I/O on 22 April 2021
    Read more about "Case study | Samsung: Tallk"
  21. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Unicef, Geena Davis Institute

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"