Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Marketing effectivenessBenchmark: Online communities and advisory boards
Read more about "Benchmark: Online communities and advisory boards"A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
-
Insight Forum meeting overview (June 2022)
Read more about "Insight Forum meeting overview (June 2022)"The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus on implications for the Insights function and practices.
-
Insight Forum meeting overview (February 2022)
Read more about "Insight Forum meeting overview (February 2022)"The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics function, with focus on Capabilities programmes.
-
Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign.
-
The future of insights and marketing effectiveness
Read more about "The future of insights and marketing effectiveness"In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
-
Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.
-
Marketing operationsBenchmark: Marketing or Media Mix Models and ROI
Read more about "Benchmark: Marketing or Media Mix Models and ROI"WFA member benchmark on Marketing or Media Mix Models and ROI
-
Marketing operations
Benchmark: Share of Voice vs Share of Market
Read more about "Benchmark: Share of Voice vs Share of Market"WFA member benchmark on Share of Voice vs Share of Market
-
Influencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
-
Influencer marketingMarketing strategyMarketing strategyInsight Forum Overview (June 2021)
Read more about "Insight Forum Overview (June 2021)"Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
-
Marketing effectivenessBenchmark: Market Insights Platforms
Read more about "Benchmark: Market Insights Platforms"A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
-
Advertising & policyMedia & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
-
Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
-
Media & analyticsBenchmark on marketing research methodologies
Read more about "Benchmark on marketing research methodologies"WFA member benchmark. For additional details, please log in.
-
Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
-
Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
-
Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
-
Media & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
-
Benchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.
-
Media & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.
-
Webinar: What is the future of insights?
Read more about "Webinar: What is the future of insights?"In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.
