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Benchmark: Recommended Training Providers
Read more about "Benchmark: Recommended Training Providers"A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members.
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In-housingCMO ForumMarketing capabilitiesIn-House Forum Overview (October 2021)
Read more about "In-House Forum Overview (October 2021)"Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.
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Agency managementCMO ForumAgency Management Forum Overview (September 2021)
Read more about "Agency Management Forum Overview (September 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agency managementMarketing capabilitiesWFA creates three new groups to address key marketer priorities
Read more about "WFA creates three new groups to address key marketer priorities"New Forums will allow for peer-to-peer learning around key areas of concern
Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever
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CMO ForumMarketing operations
Capability Forum Overview (June 2021)
Read more about "Capability Forum Overview (June 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agency managementCMO Forum
Agency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementCMO ForumBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.
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CMO ForumClient views on developing creative in-house
Read more about "Client views on developing creative in-house"Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to celebrate work created in-house that they loved most.
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CMO ForumMarketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
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Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities
Global Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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In-housingCMO ForumCreative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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CMO ForumMarketing capabilitiesCapability Forum Overview (June, 2020)
Read more about "Capability Forum Overview (June, 2020)"Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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CMO ForumBenchmark: Inclusive events for people with disabilities
Read more about "Benchmark: Inclusive events for people with disabilities"This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agency managementMarketing structureCMO ForumWebinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
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Agency managementInfluencer marketingMarketing structureCMO ForumBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Marketing capabilitiesBenchmark: Marketing Capability Programmes
Read more about "Benchmark: Marketing Capability Programmes"WFA member survey on Marketing Capability Programmes
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Retail media & ecommerceCMO ForumBenchmark: Recommended agencies for facilitating product reviews and rating
Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.
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CreativityCMO ForumBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
