WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.

WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration

WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.

WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.

WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul

Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners have the right focus in terms of becoming part of the solution. Join us as our two teams explore the deltas of our role in a sustainable future.

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown

Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021