Posts about Press releases

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    Advertising & policyBrand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

    National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  2. Capability gaps creating significant challenges for large advertisers, WFA research
    Press releasesBenchmark

    Capability gaps creating significant challenges for large advertisers, WFA research

    WFA

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"
  3. WFA creates three new groups to address key marketer priorities
    Press releases
    Agency managementMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    WFA

    New Forums will allow for peer-to-peer learning around key areas of concern

    Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever

    Read more about "WFA creates three new groups to address key marketer priorities"
  4. WFA Global Marketer Week 2022 goes to Athens
    Press releases
    Global Marketer Week

    WFA Global Marketer Week 2022 goes to Athens

    WFA

    Hopes for a return to in-person event with the pandemic under control

    Read more about "WFA Global Marketer Week 2022 goes to Athens"
  5. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"
  6. Press releases
    Advertising & policyGlobal Marketer Week

    GARM launches its first-ever measurement report for digital brand safety

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing harmful content from ad-supported media.

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  7. WFA names new global leadership team
    Press releases
    Global Marketer Week

    WFA names new global leadership team

    WFA

    Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term

    First-ever Regional Vice-President for the Middle East reflects strong regional growth

    Read more about "WFA names new global leadership team"
  8. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  9. C-Suite support, freedom and training critical to marketing transformation, WFA research
    Press releases
    Digital media transformation

    C-Suite support, freedom and training critical to marketing transformation, WFA research

    WFA

    Legacy operating models can inhibit successful change in early stages

    22% of major multinationals have a well-advanced process in place

    Marketers are looking to expand their remit through taking 'ownership' of emerging disciplines, including Customer Experience and e-Commerce

    Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"
  10. WFA names shortlist for Global Marketer of the Year 2020
    Press releases
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2020

    WFA

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2020"
  11. WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Press releases
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    WFA

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  12. Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Press releases
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    WFA

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across Q1-Q3 with digital the only riser

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  13. WFA launches Global Marketer of the Year 2020
    Press releases
    Brand reputationGlobal Marketer of the YearCMO Forum

    WFA launches Global Marketer of the Year 2020

    WFA

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

    Read more about "WFA launches Global Marketer of the Year 2020"
  14. WFA and platforms make major progress to address harmful content
    Press releases
    Advertising & policy

    WFA and platforms make major progress to address harmful content

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.

    Read more about "WFA and platforms make major progress to address harmful content"
  15. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    Cross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    WFA

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  16. Creative in-housing hits 57% among multinationals, WFA report
    Press releases
    In-housingCMO Forum

    Creative in-housing hits 57% among multinationals, WFA report

    WFA

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

    Read more about "Creative in-housing hits 57% among multinationals, WFA report"
  17. Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Press releases
    Ad techMarketing technologyMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    WFA

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  18. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    WFA

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
  19. WFA makes new appointments to APAC Leadership team
    Press releases
    CMO Forum

    WFA makes new appointments to APAC Leadership team

    WFA

    Senior Coca-Cola and GSK executives to take key roles for region

    Read more about "WFA makes new appointments to APAC Leadership team"
  20. Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Press releases
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    WFA

    Some optimism as more than a quarter feel positive about the business environment for the next six months

    Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"
  21. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    WFA

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"