Posts about Privacy & tech

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    DGX meeting overview (December 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  2.    DGX meeting with Facebook, 16 November 2020
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  3.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Advertising & policyDigital policyPrivacy & tech

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos, presentando las últimas novedades a nivel mundial con especial énfasis en la nueva ley brasileña de protección de datos

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"
  4.    Webinar: AI & advertising, a consumer perspective
    Advertising & policyDigital policyAd techPrivacy & techAI

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  5.    Privacy in China: the new draft PIPL and what it could mean for advertisers
    Advertising & policyDigital policyPrivacy & tech

    Privacy in China: the new draft PIPL and what it could mean for advertisers

    A briefing session on China’s new draft Personal Information Protection Law.

    Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"
  6.    DGX meeting overview: Competition and digital advertising (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  7.    DGX meeting overview (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  8.    DGX Benchmark: EU-US Data Transfers
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  9.    Data Ethics Board meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (September 2020)

    Overview of the Data Ethics Board meeting held on 21 September 2020.

    Read more about "Data Ethics Board meeting overview (September 2020)"
  10.    DGX meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  11.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policyPrivacy & tech

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  12.    ABA Manual for compliance with Brazil’s Data Protection Law
    Advertising & policyDigital policyPrivacy & tech

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  13.    Three hot topics in digital policy
    Advertising & policyDigital policyData governancePrivacy & tech

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.

    Read more about "Three hot topics in digital policy"
  14.    DGX meeting overview (July 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  15.    Data Ethics Board meeting overview (June 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (June 2020)

    Overview of the Data Ethics Board meeting held on 23 June 2020.

    Read more about "Data Ethics Board meeting overview (June 2020)"
  16.    Why marketers must embrace ethical data use
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"
  17.    WFA submission – Singapore PDPA consultation
    Advertising & policyDigital policyPrivacy & tech

    WFA submission – Singapore PDPA consultation

    WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.

    Read more about "WFA submission – Singapore PDPA consultation"
  18.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  19.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  20.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  21.    WFA Q&A session with Google on advertiser identity verification
    Advertising & policyDigital policyAd techPrivacy & tech

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.

    Read more about "WFA Q&A session with Google on advertiser identity verification"