Posts about Trends & forecasts

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Ad Blocking - the great disruptor
    Trends & forecasts

    Ad Blocking - the great disruptor

    WFA

     

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  2. The future of category management
    Trends & forecastsMarketing procurementMarketing procurement

    The future of category management

    WFA

     

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  3. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

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