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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. An Advertiser’s View on Ad Blocking
    Briefings & position papers

    An Advertiser’s View on Ad Blocking

    WFA

     

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  2. Media cost inflation & deflation forecasts 2016
    Trends & forecasts

    Media cost inflation & deflation forecasts 2016

    WFA

     

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  3. CDO FORUM Meeting Overview Amsterdam October 2015
    Event reports

    CDO FORUM Meeting Overview Amsterdam October 2015

    WFA

     

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  4. MEDIA FORUM Meeting Overview NY October 2015
    Event reports

    MEDIA FORUM Meeting Overview NY October 2015

    WFA

     

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  5. Benchmark on Competitive Media Spend Monitoring
    Benchmark

    Benchmark on Competitive Media Spend Monitoring

    WFA

     

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  6. Ad Blocking - the great disruptor
    Trends & forecasts

    Ad Blocking - the great disruptor

    WFA

     

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  7. Responsible practices in online behavioural advertising infographic

    Responsible practices in online behavioural advertising infographic

    EDAA

     

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  8. Data protection regulation position paper
    Briefings & position papers

    Data protection regulation position paper

    WFA

     

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  9. CMO FORUM Meeting Overview Cannes June 2015
    Event reports

    CMO FORUM Meeting Overview Cannes June 2015

    WFA

     

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  10. DIGITAL FORUM Meeting Overview Paris June 2015
    Event reports

    DIGITAL FORUM Meeting Overview Paris June 2015

    WFA

     

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  11. MEDIA FORUM Meeting Overview Shanghai June 2015
    Event reports

    MEDIA FORUM Meeting Overview Shanghai June 2015

    WFA

     

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  12. MEDIA FORUM Meeting Overview Rome May 2015
    Event reports

    MEDIA FORUM Meeting Overview Rome May 2015

    WFA

     

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  13. Building a transparent digital single market infographic

    Building a transparent digital single market infographic

    EDAA

     

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  14. MEDIA FORUM Meeting Overview Mumbai April 2015
    Event reports

    MEDIA FORUM Meeting Overview Mumbai April 2015

    WFA

     

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  15. State of the retargeting industry
    Case studies

    State of the retargeting industry

    AdRoll

     

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  16. MEDIA FORUM Meeting Overview London February 2015
    Event reports

    MEDIA FORUM Meeting Overview London February 2015

    WFA

     

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  17. A history of cross media measurement
    Case studies

    A history of cross media measurement

    IPA

     

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  18. Data Management Platforms (DMP) - the basics
    Case studies

    Data Management Platforms (DMP) - the basics

    AudienceScience

     

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  19. DIGITAL FORUM Meeting Overview Paris February 2015
    Event reports

    DIGITAL FORUM Meeting Overview Paris February 2015

    WFA

     

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  20. Accelerating Digital Transformation
    Case studies

    Accelerating Digital Transformation

    Evolver

     

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  21. Consumer video consumption is changing
    Case studies

    Consumer video consumption is changing

    MEC

     

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