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Marketing procurementMarketing procurementBenchmark: Approaches to entertainment marketing
Read more about "Benchmark: Approaches to entertainment marketing"WFA member benchmark on how organisations are approaching the entertainment marketing category
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Marketing procurementMarketing procurementBenchmark: Recommended events agencies in MEA region
Read more about "Benchmark: Recommended events agencies in MEA region"WFA member benchmark on recommended events agencies in MEA region
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Marketing procurementMarketing procurementBenchmark: Search engine optimisation (SEO) structure
Read more about "Benchmark: Search engine optimisation (SEO) structure"WFA member benchmark exploring SEO structures.
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Marketing procurementMarketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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Influencer marketingCMO ForumBenchmark: Recommended partners for creative and influencer marketing in MENA
Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Spotlight: Media Contract Guidance Webinar – Focus on China
Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and unambiguous contracts with their agency partners?
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"A webinar with BVA BDRC Asia on Customer Effort analysis
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Spotlight: Optimising your Influencer spend and learnings from across APAC
Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
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Marketing procurementMarketing procurementSourcing Forum meeting (May 2023)
Read more about "Sourcing Forum meeting (May 2023)"Overview of the Sourcing Forum held remotely on the 17th May 2023.
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Marketing procurementMarketing procurementSpotlight: Current trends in global content production
Read more about "Spotlight: Current trends in global content production"With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content production.
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Remote Martech workshop: Modern ways to discover consumer insights using available public data
Read more about "Remote Martech workshop: Modern ways to discover consumer insights using available public data"A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The Tenth Floor
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Marketing procurementMarketing procurementSourcing Forum meeting (April 2023)
Read more about "Sourcing Forum meeting (April 2023)"Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023
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Cross-media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Agency managementSaving money without reducing your impact
Read more about "Saving money without reducing your impact"Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.
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Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
Read more about "Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity"Drive greater emotional engagement through music
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Marketing procurementMarketing procurementSpotlight: Stronger relationships produce stronger results - the proof
Read more about "Spotlight: Stronger relationships produce stronger results - the proof"Does the strength of relationship between marketer and agency correlate with effective work?
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Digital policyMarketing technologyMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative AI for marketing.
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CMO ForumBenchmark: Recommended Creative Agencies for Sustainability
Read more about "Benchmark: Recommended Creative Agencies for Sustainability"This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
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Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformationWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Agency managementMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
