Posts about Agency evaluation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  2. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  3. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  4. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  5. Global Agency Group Profiles
    Report

    Global Agency Group Profiles

    COMvergence

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

    Read more about "Global Agency Group Profiles"
  6. Benchmark: Event & Experimental Agencies (Australia)
    Benchmark
    Agency management

    Benchmark: Event & Experimental Agencies (Australia)

    WFA

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  7. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  8. Benchmark: Naming Agency recommendations
    Benchmark
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  9. Advertising production payment guidelines
    Guides & templates
    Agency management

    Advertising production payment guidelines

    APR

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  10. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  11. Benchmark: Media SLAs & transparency
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    WFA

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"
  12. Sourcing Forum meeting overview (June 2019)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    WFA

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  13. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  14. Recommended global production/implementation agency
    Benchmark
    CMO Forum

    Recommended global production/implementation agency

    WFA

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"
  15. WFA Forum (May 2019, Japan)
    Event reports
    Agency managementMarketing structure

    WFA Forum (May 2019, Japan)

    WFA

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"
  16. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  17. Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"
  18. Global Content Production Ecosystem 2018
    Benchmark
    Agency managementMarketing procurementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA, APR

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  19. Sourcing Forum meeting overview (March 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2019)

    WFA

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

    Read more about "Sourcing Forum meeting overview (March 2019)"
  20. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  21. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"