Posts about Briefings & position papers

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    IFBA LATAM Taskforce messaging documents

    IFBA LATAM Taskforce messaging documents

       

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  2.    WFA position on gender stereotypes in advertising

    WFA position on gender stereotypes in advertising

     

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  3.    Alcohol advertising in digital and social media

    Alcohol advertising in digital and social media

     

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  4.    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    Position paper on WFA's stance regarding the AVMSD revision 

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  5.    WFA key messages on food marketing

    WFA key messages on food marketing

     

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  6.    An Advertiser’s View on Ad Blocking

    An Advertiser’s View on Ad Blocking

     

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  7.    Data protection regulation position paper

    Data protection regulation position paper

     

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