Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping today’s youth culture.

WFA member survey on the topic of balancing global and local brand equity/positioning.

We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas. 

The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.

Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

Overview of the CMO Forum held remotely on July 16, 2020.

A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.