From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process and practices they need to apply both internally and across their marketing supply chains.

The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI.

WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.

Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.

In this session on 25 May 2022, WFA members discussed Google’s recent announcements regarding Google Analytics 4 and shared perspectives as what impact the proposed changes could have in light of recent rulings from EU data protection authorities.

WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.