Posts about Event reports

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    PAG Meeting Overview (February 2024)
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

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  2.    Sourcing Forum Meeting (February 2024, remote)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting (February 2024, remote)

    Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

    Read more about "Sourcing Forum Meeting (February 2024, remote)"
  3.    Unpacking the Digital Services Act: A Q&A session with Google
    Advertising & policyDigital policy

    Unpacking the Digital Services Act: A Q&A session with Google

    A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.

    Read more about "Unpacking the Digital Services Act: A Q&A session with Google"
  4.    WFA Sourcing Forum (January 2024, remote)
    Marketing procurementMarketing procurement

    WFA Sourcing Forum (January 2024, remote)

    Overview of the WFA Sourcing Forum meeting, held remotely on 10th January 2024

    Read more about "WFA Sourcing Forum (January 2024, remote)"
  5.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

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  6.    Media Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    Overview of the Media Forum held in New York City in November 2023

    Read more about "Media Forum Connect meeting overview (November 2023)"
  7.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectivenessCMO Forum

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

    Read more about "CMO Forum Connect meeting overview (November 2023)"
  8.    RAC Programme Meeting Overview (November 2023)
    Advertising & policy

    RAC Programme Meeting Overview (November 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29 November 2023.

    Read more about "RAC Programme Meeting Overview (November 2023)"
  9.    DGX meeting overview (November 2023)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
  10.    PAG Meeting Overview (November 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

    Read more about "PAG Meeting Overview (November 2023)"
  11.    WFA Sourcing Forum (November 2023)
    Marketing procurementMarketing procurement

    WFA Sourcing Forum (November 2023)

    Overview of the WFA Sourcing Forum meeting, held in London

    Read more about "WFA Sourcing Forum (November 2023)"
  12.    WFA Sourcing Forum, Forum Connect NYC (November 2023)
    Marketing procurementMarketing procurement

    WFA Sourcing Forum, Forum Connect NYC (November 2023)

    Overview of the WFA Sourcing Forum meeting, held in New York

    Read more about "WFA Sourcing Forum, Forum Connect NYC (November 2023)"
  13.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Advertising & policyDigital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its services.

     

    Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"
  14.    In-House Forum Meeting Overview (Oct 2023)
    Marketing structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent

    Read more about "In-House Forum Meeting Overview (Oct 2023)"
  15.    Unpacking the Digital Services Act: A Q&A session with Meta
    Advertising & policyDigital policyPrivacy & tech

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

     

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  16.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"
  17.    DGX meeting overview (September 2023, New York)
    Digital policyPrivacy & tech

    DGX meeting overview (September 2023, New York)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

    Read more about "DGX meeting overview (September 2023, New York)"
  18.    Capability Forum Meeting Overview (October 2023)
    Marketing capabilities

    Capability Forum Meeting Overview (October 2023)

    Overview of Capability Forum held remotely on 12th October 2023.

    Read more about "Capability Forum Meeting Overview (October 2023)"
  19. Insight Forum Meeting Overview (September 2023)

    From Insights to Foresights

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  20.    PAG Meeting Overview (September 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

    Read more about "PAG Meeting Overview (September 2023)"
  21.    Winning, and losing, together

    Winning, and losing, together

    WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know that it’s the Constructor, the team constructing the winning car, and not the drivers’ title which is fought over most fiercely. That focus on teamwork and collaboration was reflected in the on-stage narrative and discussions between the 250 delegates.

    Read more about "Winning, and losing, together"