Posts about Gender identity

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. The Inclusion Index

    The Inclusion Index

    Kantar

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.

    Read more about "The Inclusion Index"
  2. How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    Outvertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.

    Read more about "How to create LGBTQ+ inclusive advertising"
  3. A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    Human Rights Campaign

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"
  4. Axe / Scent of a man

    Axe / Scent of a man

    Contagious, Contagious I/O

    How Axe reinvented itself in order to appeal to the modern man

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  5. Lululemon / Modern menswear

    Lululemon / Modern menswear

    Contagious, Contagious I/O

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

    Read more about "Lululemon / Modern menswear"
  6. Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Contagious, Contagious I/O

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  7. Global Attitudes Toward Transgender People

    Global Attitudes Toward Transgender People

    IPSOS

    A study revealing attitudes towards transgender people in different countries

    Read more about "Global Attitudes Toward Transgender People"
  8. The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  9. Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    J. Walter Thompson Intelligence

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™

    Read more about "Understanding Transgender Inclusivity in Advertising"