Posts about Inclusive marketing in the workplace

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Advertising has rebranded diversity, and it isn’t a positive change
    Expert opinion
    Advertising & policyInclusive marketingContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Belinda Smith

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives

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  2. Women's Empowerment Principles

    Women's Empowerment Principles

    UN Women

    The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.

    Read more about "Women's Empowerment Principles"
  3. Diversity & Inclusion in the Production Industry
    Case studies
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Diversity & Inclusion in the Production Industry

    APR

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  4. Getting To Equal: The Disability Inclusion Advantage

    Getting To Equal: The Disability Inclusion Advantage

    Accenture

    New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers

    Read more about "Getting To Equal: The Disability Inclusion Advantage"
  5. A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    Human Rights Campaign

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"
  6. REI / The Level Playing Field

    REI / The Level Playing Field

    Contagious, Contagious I/O

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

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  7. Global Attitudes Toward Transgender People

    Global Attitudes Toward Transgender People

    IPSOS

    A study revealing attitudes towards transgender people in different countries

    Read more about "Global Attitudes Toward Transgender People"
  8. Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    J. Walter Thompson Intelligence

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™

    Read more about "Understanding Transgender Inclusivity in Advertising"