Posts about Insight Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on measuring market share
    Benchmark
    Marketing procurementMarketing procurement

    Survey on measuring market share

    WFA

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

    Read more about "Survey on measuring market share"
  2. Survey results on Managing ad testing
    Benchmark
    Media & analytics

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.

    Read more about "Survey results on Managing ad testing"
  3. Benchmark - Approaches to econometric modelling
    Benchmark
    Media & analytics

    Benchmark - Approaches to econometric modelling

    WFA

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as well as recommended suppliers and providers.

    Read more about "Benchmark - Approaches to econometric modelling"
  4. Benchmark an Introduction to sourcing Consumer Insights
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  5. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

    Read more about "Survey results on Managing insight supplier communities"
  6. Benchmark on innnovation partner and business disruptor suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  7. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Ad techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  8. The future of insights project
    BenchmarkReport
    Media & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role, challenging current thinking and proactively moving the business forward. 

    Read more about "The future of insights project"
  9. Benchmark on brand strategy providers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on brand strategy providers

    WFA

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.

    Read more about "Benchmark on brand strategy providers"
  10. Benchmark on digital insight and innovation generation
    Benchmark
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

    Read more about "Benchmark on digital insight and innovation generation"
  11. Benchmark on sensory and behavioural marketing
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on sensory and behavioural marketing

    WFA

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.

    Read more about "Benchmark on sensory and behavioural marketing"
  12. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

    Read more about "Survey on brand tracking"