Posts about Marketing effectiveness

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on Performance Marketing
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

    Read more about "Survey on Performance Marketing"
  2. Global viewability benchmarks 2017
    BenchmarkReport
    Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

    For additional details, please log in.

    Read more about "Global viewability benchmarks 2017"
  3. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  4. Webinar: The journey towards customer-centricity
    Video
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

    Read more about "Webinar: The journey towards customer-centricity"