Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: best practices for negotiations with your CRM agency(s)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
  2. WFA names first-ever co-chairs for Planet Pledge
    Press releases

    WFA names first-ever co-chairs for Planet Pledge

    WFA

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world.

    AB InBev, Nissan and Schneider Electric join signatories.

    Read more about "WFA names first-ever co-chairs for Planet Pledge"
  3. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  4. Benchmark: supplier performance management software
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: supplier performance management software

    WFA

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  5. Benchmark: marketing budget planning software
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: marketing budget planning software

    WFA

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"
  6. Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Sourcing Forum held remotely on 22nd March 2023.

    Read more about "Sourcing Forum meeting overview (March 2023)"
  7. Spotlight: Turning D&I into an Accountable Media Metric
    Video
    Inclusive marketingMarketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    WFA

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"
  8. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Video
    Marketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  9. Benchmark: Global Category Management – Artwork, pre-press & print
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    WFA

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  10. Sourcing Forum meeting overview (January 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (January 2023)

    WFA

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

    Read more about "Sourcing Forum meeting overview (January 2023)"
  11. WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    Expert opinionVideo
    CMO ForumDigital media transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
  12. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  13. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmark
    Agency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  14. Benchmark: Negotiating paid search deals
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Negotiating paid search deals

    WFA

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
  15. Benchmark: Global Category Management – Models (for artwork/photography)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    WFA

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
  16. Benchmark: Global Category Management – Digital Commerce
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Digital Commerce

    WFA

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"
  17. Sourcing Forum meeting overview (December 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2022)

    WFA

    Overview of the Sourcing Forum held remotely on 1st of December, 2022

    Read more about "Sourcing Forum meeting overview (December 2022)"
  18. Sourcing Forum meeting overview (November 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2022)

    WFA

    Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022

    Read more about "Sourcing Forum meeting overview (November 2022)"
  19. WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  20. The role of AI in the content creation process
    Video
    Marketing procurementMarketing procurement

    The role of AI in the content creation process

    WFA

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing Forum meeting.

    Read more about "The role of AI in the content creation process"
  21. Five predictions for 2023
    Expert opinion
    Advertising & policyDigital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    WFA

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

    Read more about "Five predictions for 2023"