Posts about Media & analytics

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

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  2. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Ad techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  3. The future of insights project
    BenchmarkReport
    Media & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role, challenging current thinking and proactively moving the business forward. 

    Read more about "The future of insights project"
  4. Survey on data driven marketing (DDM)
    Benchmark
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    WFA, The Customer Framework

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

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  5. Benchmark on digital insight and innovation generation
    Benchmark
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

    Read more about "Benchmark on digital insight and innovation generation"
  6. Return On Media Investments
    Case studies
    Media & analytics

    Return On Media Investments

    Spatial Access

     

    Read more about "Return On Media Investments"
  7. Marketing in Africa Interim regional survey results
    Benchmark
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    WFA, MillwardBrown

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.

    Read more about "Marketing in Africa Interim regional survey results"
  8. Survey on ROMI - Your approach & measurement
    Benchmark
    Media & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

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  9. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

    Read more about "Survey on brand tracking"
  10. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"