Posts about Policy Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA global position on advertiser access to data in the digital advertising market
    Advertising & policyDigital policyAd tech

    WFA global position on advertiser access to data in the digital advertising market

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

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  2.    WFA responses to EU consultation on transparency in sponsored political content
    Advertising & policyDigital policy

    WFA responses to EU consultation on transparency in sponsored political content

    WFA responses to the EU Consultation on transparency in sponsored political content.

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  3.    DGX meeting overview (March 2021)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

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  4.    PAG Meeting Overview (February 2021)
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.

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  5.    RAC Programme Meeting Overview (February 2021)
    Advertising & policy

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

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  6.    Introduction to WFA's policy groups
    Advertising & policyDigital policyPrivacy & tech

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

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  7.    Q&A Session: EU Collective Redress – what impact on advertisers?
    Advertising & policy

    Q&A Session: EU Collective Redress – what impact on advertisers?

    A Q&A session with the European Commission Directorate General Justice and Consumers

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  8.    Webinar: Regulating marketing to kids - five key trends affecting toy brands
    Advertising & policy

    Webinar: Regulating marketing to kids - five key trends affecting toy brands

    A closer look at the latest regulatory trends to restrict marketing to children around the world.

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  9.    DSA Task Force Meeting Overview (January 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (January 2021)

    The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (January 2021)"
  10.    WFA’s response to WHO consultation (alcohol marketing)
    Advertising & policy

    WFA’s response to WHO consultation (alcohol marketing)

    WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.

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  11.    DGX meeting overview (December 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  12.    Webinar: 10 trends shaping food marketing regulation in 2020

    Webinar: 10 trends shaping food marketing regulation in 2020

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

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  13.    WFA Whitepaper on marketing and sustainability
    Advertising & policySustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

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  14.    European Commission plans to tackle green claims in advertising
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

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  15.    DGX meeting with Facebook, 16 November 2020
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

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  16.    RAC Programme Meeting Overview (November 2020)
    Advertising & policyDigital policy

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"
  17.    PAG Meeting Overview (November 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

    Read more about "PAG Meeting Overview (November 2020, Brussels)"
  18.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Advertising & policyDigital policyPrivacy & tech

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos, presentando las últimas novedades a nivel mundial con especial énfasis en la nueva ley brasileña de protección de datos

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  19.    Webinar: AI & advertising, a consumer perspective
    Advertising & policyDigital policyAd techPrivacy & techAI

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

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  20.    DSA task force Meeting Overview (October 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (October 2020)

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (October 2020)"
  21.    Webinar: The Economist presents The World in 2021
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

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