Posts about Press releases

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA launches world’s first guide on data ethics for brands
    Press releasesReport
    Advertising & policyDigital policyData governance

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

    Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

    Read more about "WFA launches world’s first guide on data ethics for brands"
  2. Marketing Operations expands remit at large multinationals
    Press releases
    Marketing operations

    Marketing Operations expands remit at large multinationals

    WFA

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical for their organisations 

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  3. Emphasis of CMO role must be on effectively leading multi-faceted teams
    Press releasesReport
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    WFA

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Marketers say interpersonal skills critical to driving effective marketing teams worldwide

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  4. Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Press releasesBenchmark
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    WFA

    Investment down in all channels, with TV suffering a 33% fall

    Crisis accelerates change in the way marketing organisations operate

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  5. WFA launches new guide on diversity and inclusion in marketing
    Press releases
    Inclusive marketing

    WFA launches new guide on diversity and inclusion in marketing

    WFA

    New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin

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  6. Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Press releases
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  7. WFA announces changes to global leadership team
    Press releases

    WFA announces changes to global leadership team

    WFA

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and Nigeria’s Bunmi Adeniba take on Regional VP roles

    Read more about "WFA announces changes to global leadership team"
  8. L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
    Press releases
    Global Marketer of the YearCMO Forum

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    WFA

    Award celebrates marketers who have been truly making a difference in 2019. More at http://wfanet.org/globalmarketerof2019

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  9. WFA strengthens Asia Leadership team
    Press releases

    WFA strengthens Asia Leadership team

    WFA

    Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia Leadership Board will identify key changes to transform marketing across the region

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  10. Better Ads Standard for short-form video announced
    Press releases

    Better Ads Standard for short-form video announced

    WFA

    The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts to improve the online ad experience for consumers. 

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  11. Marketing leaders take action on harmful online content
    Press releases
    Advertising & policy

    Marketing leaders take action on harmful online content

    WFA

    Global Alliance for Responsible Media launches solutions to improve digital safety.

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  12. WFA names shortlist for Global Marketer of the Year 2019
    Press releases
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2019

    WFA

    Voting starts on December 3 at www.globalmarketeroftheyear.com

    Winner to be announced in January 2020 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2019"
  13. Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Press releasesReport
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    WFA

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  14. WFA and Latin American associations commit to action on harmful ad stereotypes
    Press releases
    Advertising & policyInclusive marketing

    WFA and Latin American associations commit to action on harmful ad stereotypes

    WFA

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

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  15. Global advertisers launch drive to establish cross-media measurement principles
    Press releases
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    WFA

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  16. Video gaming goes mainstream in APAC
    Press releases
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    WFA

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

    Read more about "Video gaming goes mainstream in APAC"
  17. WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Press releases

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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  18. WFA launches the Voice Coalition at Cannes Lions
    Press releases
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    WFA

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  19. WFA launches The State of Advertising report
    Press releases
    Brand reputationCMO Forum

    WFA launches The State of Advertising report

    WFA

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  20. Global Alliance for Responsible Media launches to address digital safety
    Press releases

    Global Alliance for Responsible Media launches to address digital safety

    WFA

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

    Read more about "Global Alliance for Responsible Media launches to address digital safety"
  21. WFA launches Global Sourcing Board
    Press releases
    Marketing procurementMarketing procurement

    WFA launches Global Sourcing Board

    WFA

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"