Posts about Privacy & tech

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA position on data and privacy
    Briefings & position papers
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    WFA

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  2. Survey: Data ethics (2020)
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    Survey: Data ethics (2020)

    WFA

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"
  3. DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    WFA

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  4. Data Ethics Board meeting overview (March 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (March 2020)

    WFA

    Overview of the Data Ethics Board meeting held on 12 March 2020.

    Read more about "Data Ethics Board meeting overview (March 2020)"
  5. Data Ethics Board meeting overview (January 2020, London)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (January 2020, London)

    WFA

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"
  6. Webinar: The future of cookies and digital advertising
    Video
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    WFA

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  7. DGX meeting overview (February 2020)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (February 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  8. DGX Benchmark: Standard Contractual Clauses
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    WFA

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  9. DGX Benchmark: Increasing data privacy awareness for Marketers
    Benchmark
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    WFA

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  10. DGX Benchmark: CCPA and online behavioural advertising
    Benchmark
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX Benchmark: CCPA and online behavioural advertising

    WFA

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"
  11. Webinar: California Consumer Privacy Act - insights for advertisers
    Video
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    WFA

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  12. Data Ethics Board meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    WFA

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  13. DGX meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  14. DGX: Google Q&A on privacy and advertising
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    WFA

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  15. Privacy compliance for cookies, pixels and other types of tracker (2019)
    Benchmark
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    WFA

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  16. DGX Benchmark on partners for data privacy strategy on implementation
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on partners for data privacy strategy on implementation

    WFA

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.

    Read more about "DGX Benchmark on partners for data privacy strategy on implementation"
  17. DGX Benchmark on Digital asset retention policies
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on Digital asset retention policies

    WFA

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

    Read more about "DGX Benchmark on Digital asset retention policies"
  18. DGX Benchmark on data protection/data privacy structure
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on data protection/data privacy structure

    WFA

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.

    Read more about "DGX Benchmark on data protection/data privacy structure"
  19. DGX meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  20. DGX Benchmark on collection and notification policies for stakeholder data
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

    WFA

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  21. DGX Benchmark on age verification techniques
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on age verification techniques

    WFA

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"