Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Marketing procurementMarketing procurementBenchmark: Global Category Management – Artwork, pre-press & print
Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"This WFA member benchmark examined the category management of artwork, pre-press & print.
-
Marketing procurementMarketing procurementSourcing Forum meeting overview (January 2023)
Read more about "Sourcing Forum meeting overview (January 2023)"Overview of the Sourcing Forum held remotely on 25th January, 2023.
-
Marketing procurementMarketing procurementBenchmark: Negotiating paid search deals
Read more about "Benchmark: Negotiating paid search deals"This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
-
Marketing procurementMarketing procurementSpotlight: Global Agency Remuneration Trends
Read more about "Spotlight: Global Agency Remuneration Trends"It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial pressures due to the pandemic and geo-political issues since that time.
-
Marketing procurementMarketing procurementSpotlight: Client-agency performance evaluations: 2022 update
Read more about "Spotlight: Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies. This survey built on the foundation created by previous years inquisition & analysis is the most thorough ever explored by the partnership.
-
Marketing procurementMarketing procurementBenchmark: Global Category Management – Models (for artwork/photography)
Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"This WFA member benchmark examined the category management of models, for photography and/or artwork.
-
Marketing procurementMarketing strategyMarketing procurementMarketing strategyAfter Spring comes…
Read more about "After Spring comes…"The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help marketing procurement practitioners drive efficiency, effectiveness and delivery. Laura Forcetti, Director of Global Marketing Sourcing Services at the WFA, explains.
-
Marketing procurementMarketing procurementBenchmark: Global Category Management – Digital Commerce
Read more about "Benchmark: Global Category Management – Digital Commerce"This WFA member benchmark examined the category management of Digital Commerce
-
Marketing procurementMarketing procurementSourcing Forum meeting overview (December 2022)
Read more about "Sourcing Forum meeting overview (December 2022)"Overview of the Sourcing Forum held remotely on 1st of December, 2022
-
Marketing procurementMarketing procurementSourcing Forum meeting overview (November 2022)
Read more about "Sourcing Forum meeting overview (November 2022)"Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
-
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise
Clients challenged on cost of digital work, which has increased by up to 50%
Agencies face payment terms that now average 60 days
-
Marketing procurementMarketing procurementThe role of AI in the content creation process
Read more about "The role of AI in the content creation process"This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing Forum meeting.
-
Marketing procurementMarketing procurementGlobal Agency Remuneration Trends: 2022 update
Read more about "Global Agency Remuneration Trends: 2022 update"Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study from WFA and strategic partner The Observatory International.
-
Marketing procurementMarketing procurementSpotlight: Inflation equals innovation
Read more about "Spotlight: Inflation equals innovation"In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the past decade and offers opportunities for WFA members to better manage their marketing spend in a challenging environment.
-
Marketing procurementMarketing procurementSpotlight: Recession-proofing strategies for creative production
Read more about "Spotlight: Recession-proofing strategies for creative production"As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members who would like to (re)evaluate their creative production plans, processes and priorities.
-
Marketing procurementMarketing procurementBenchmark: Supply-chain finance solutions
Read more about "Benchmark: Supply-chain finance solutions"This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
-
Agencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern
-
Marketing procurementMarketing procurementClient-agency performance evaluations: 2022 update
Read more about "Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.
-
Marketing procurementMarketing procurementSpotlight: What makes clients attractive to agencies?
Read more about "Spotlight: What makes clients attractive to agencies?"Agencies with the best clients attract the best talent.
-
Marketing procurementMarketing procurementBenchmark: Supplier Relationship Management (SRM) programs
Read more about "Benchmark: Supplier Relationship Management (SRM) programs"WFA member benchmark on Supplier Relationship Management (SRM) programs.
-
Marketing procurementMarketing procurementBenchmark: Panel service agency(s) fee increases
Read more about "Benchmark: Panel service agency(s) fee increases"WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together with the provider.
