Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    All you need to know about the Global DEI Census 2023
    Advertising & policyInclusive marketing

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.

    Read more about "All you need to know about the Global DEI Census 2023"
  2.    Making the numbers count
    Advertising & policyInclusive marketing

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

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  3.    WFA Briefing: European Commission ad tech study
    Advertising & policyDigital policyPrivacy & tech

    WFA Briefing: European Commission ad tech study

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission

    Read more about "WFA Briefing: European Commission ad tech study"
  4.    DGX benchmark on WFA members’ data ethics policies
    Advertising & policyDigital policyPrivacy & tech

    DGX benchmark on WFA members’ data ethics policies

    Benchmark on data ethics policies

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  5.    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
    Advertising & policyDigital policy

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    Read more about "Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023"
  6.    WFA position paper on EU consumer laws revision
    Advertising & policyDigital policy

    WFA position paper on EU consumer laws revision

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.

    Read more about "WFA position paper on EU consumer laws revision"
  7.    The testing times continue
    Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.

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  8.    Build the future, don’t fear it
    Advertising & policyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.

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  9.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Advertising & policyDigital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting their online advertising 

    Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."
  10.    Food Marketing to Kids - Heatmap
    Advertising & policy

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. 

    Read more about "Food Marketing to Kids - Heatmap"
  11.    EU legislation on Green Claims: Resources for Advertisers
    Advertising & policy

    EU legislation on Green Claims: Resources for Advertisers

    Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers. For more in-depth resources for policy professionals, please see below:

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  12.    HFSS marketing restrictions: 12 markets to watch in 2023
    Advertising & policy

    HFSS marketing restrictions: 12 markets to watch in 2023

    An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions

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  13.    Five predictions for 2023
    Advertising & policyDigital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

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  14.    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    Advertising & policyDigital policy

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation and his three reasons to be optimistic about 2023.

    Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"
  15.    TPA Taskforce overview (December 2022)
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (December 2022)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

    Read more about "TPA Taskforce overview (December 2022)"
  16.    DGX meeting overview (December 2022)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022

    Read more about "DGX meeting overview (December 2022)"
  17.    Putting wages on an equal footing
    Advertising & policyInclusive marketing

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.

    Read more about "Putting wages on an equal footing"
  18.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Advertising & policy

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products

    Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"
  19.    RAC Programme Meeting Overview (November 2022)
    Advertising & policy

    RAC Programme Meeting Overview (November 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 November 2022.

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  20.    10 years of Responsible Alcohol Marketing
    Advertising & policy

    10 years of Responsible Alcohol Marketing

    On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.

    Read more about "10 years of Responsible Alcohol Marketing"
  21. Advertising & policy

    Webinar | Economist Impact presents The World Ahead: 2023

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2023"