Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise 

Clients challenged on cost of digital work, which has increased by up to 50% 

Agencies face payment terms that now average 60 days

In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the past decade and offers opportunities for WFA members to better manage their marketing spend in a challenging environment.

But too many soft KPIs and “the wrong KPIs” are a rising concern

Agencies with the best clients attract the best talent.

Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is solely about talent; it’s 75% of our costs and 100% of our value, says Christian de la Villehuchet, Global Chief Integration Officer at Havas and President of the European Association of Communications Agencies.

WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

This WFA member benchmark examined the category management of adaptation & transcreation

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

Reversing the decline in creative communications effectiveness