Posts about Agency evaluation

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    WFA

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  2. Global Agency Remuneration 2018
    Benchmark
    Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Agency Remuneration 2018

    WFA, The Observatory

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

    Read more about "Global Agency Remuneration 2018"
  3. Benchmark on Engaging with local freelancers in Europe
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

    WFA

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  4. Survey on Performance Marketing
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

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  5. 8 insights for global marketers on sourcing content production
    Event reports
    Marketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    WFA

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

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  6. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  7. Agency Fee Decision Tree, an easier way to choose the right fee model
    Report
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.

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  8. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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    Read more about "Why an Eco-Friendly Production Makes a World of Sense"
  9. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  10. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  11. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  12. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
  13. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Production Pre-payments"
  14. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  15. Tutorial Key Performance Indicator
    BenchmarkReport
    Media & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

    Read more about "Tutorial Key Performance Indicator"
  16. Survey on The Future of Agency Rosters
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

    Read more about "Survey on The Future of Agency Rosters"
  17. Benchmark on Ecommerce capabilities
    Benchmark
    Agency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  18. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

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  19. Benchmark: Sourcing production consultants
    Benchmark
    Agency managementMarketing capabilitiesMarketing organisation

    Benchmark: Sourcing production consultants

    WFA

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.

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  20. Mergers & Acquisitions 2017
    Report
    Trends & forecastsAgency managementMarketing structure

    Mergers & Acquisitions 2017

    COMvergence

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.

    Read more about "Mergers & Acquisitions 2017"
  21. Survey on Independent Media Advisors
    Benchmark
    Media & analytics

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"