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Webinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge
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Agency managementMarketing procurementMarketing procurementSourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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Advertising & policyDigital policyRAC Programme Meeting Overview (November 2020)
Read more about "RAC Programme Meeting Overview (November 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.
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Benchmark: Digital Agencies(B2B) in South East Asia
Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"Member benchmark on Digital Agencies(B2B) in South East Asia
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Benchmark: Media Recruitment Agencies in Japan
Read more about "Benchmark: Media Recruitment Agencies in Japan"Member benchmark on Media Recruitment Agencies in Japan
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Advertising & policyDigital policyPrivacy & techPrivacy in China: the new draft PIPL and what it could mean for advertisers
Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"A briefing session on China’s new draft Personal Information Protection Law.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview: Competition and digital advertising (October 2020)
Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
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Advertising & policyDigital policyMarketing strategyMarketing strategyWebinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
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Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (September 2020)
Read more about "RAC Programme Meeting Overview (September 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Marketing technologyMarketing operationsMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
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Ad techMarketing technologyMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.
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CMO ForumWFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
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Advertising & policyDigital policyPrivacy & techWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurementSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.
