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Global Marketer of the YearTop priorities for Global Marketer of the Year nominees
Read more about "Top priorities for Global Marketer of the Year nominees"With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.
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Bad health is bad for business
Read more about "Bad health is bad for business"Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and UNICEF. And why it matters for marketers.
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Advertising & policyInclusive marketingAIWill AI boost DEI efforts in advertising or destroy them?
Read more about "Will AI boost DEI efforts in advertising or destroy them?"Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.
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Advertising & policyThe risks are rising for big brands
Read more about "The risks are rising for big brands"Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.
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Cannes LionsInclusive marketingKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Advertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformationMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.
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Advertising & policy“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
Read more about "“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all""CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.
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Digital policyAIIf Artificial Intelligence can end humanity, just imagine what it can do for marketing!
Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable that it will cause the end of humanity.
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Advertising & policyReimagining marketing in Cannes
Read more about "Reimagining marketing in Cannes"Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for WFA’s Planet Pledge, outlines how marketers can move the levers for change.
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Advertising & policyInclusive marketing
This Pride month, brands have an important choice to make
Read more about "This Pride month, brands have an important choice to make"What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of plausible answers, but the correct one, in this case, is The Dinah Shore Weekend. Column by Guardian writer and brand strategist, Arwa Mahdawi.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul
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Advertising & policySustainabilityBeware advertisers, the EU has a new plan to limit hot air around environmental claims
Read more about "Beware advertisers, the EU has a new plan to limit hot air around environmental claims"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its consequences for advertisers and consumers
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Agency managementSaving money without reducing your impact
Read more about "Saving money without reducing your impact"Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityHow do you create sustainable growth? 3 more experts share their views
Read more about "How do you create sustainable growth? 3 more experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth
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Advertising & policyInclusive marketingAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.
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Advertising & policyInclusive marketingMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
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CMO ForumDigital media transformationMarketing operationsWFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
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Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.
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Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
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Advertising & policyBrand reputationBuild the future, don’t fear it
Read more about "Build the future, don’t fear it"In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.
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CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
