Posts about Gender equality

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Skol / Reposter

    Skol / Reposter

    Contagious, Contagious I/O

    Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent

    Read more about "Skol / Reposter"
  2. Ariel / Dads #sharetheload

    Ariel / Dads #sharetheload

    Contagious, Contagious I/O

    How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

    Read more about "Ariel / Dads #sharetheload"
  3. Semcon / Re-search

    Semcon / Re-search

    Contagious, Contagious I/O

    Browser extension Semcon combats gender stereotypes in online search results

    Read more about "Semcon / Re-search"
  4. Godiva / One for me, none for you

    Godiva / One for me, none for you

    Contagious, Contagious I/O

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day

    Read more about "Godiva / One for me, none for you"
  5. Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    Contagious, Contagious I/O

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

    Read more about "Barbie / Blonde Ambition"
  6. REI / The Level Playing Field

    REI / The Level Playing Field

    Contagious, Contagious I/O

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

    Read more about "REI / The Level Playing Field"
  7. Elastic Generation: The Female Edit

    Elastic Generation: The Female Edit

    J. Walter Thompson Intelligence

    Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

    Read more about "Elastic Generation: The Female Edit"
  8. The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  9. Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    J. Walter Thompson Intelligence

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"