Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Recommended events agencies in MEA region
    Video
    Marketing procurementMarketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  2. Benchmark: Search engine optimisation (SEO) structure
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
  3. Benchmark: PR agencies in South East Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: PR agencies in South East Asia

    WFA

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
  4. Sourcing Forum meeting overview (July 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (July 2023)

    WFA

    Overview of the Sourcing Forum held in Singapore on the 5th July 2023.

    Read more about "Sourcing Forum meeting overview (July 2023)"
  5. Media x Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing structureMarketing procurementMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  6. Sourcing Forum meeting (May 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting (May 2023)

    WFA

    Overview of the Sourcing Forum held remotely on the 17th May 2023.

    Read more about "Sourcing Forum meeting (May 2023)"
  7. Spotlight: Current trends in global content production
    Video
    Marketing procurementMarketing procurement

    Spotlight: Current trends in global content production

    WFA

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content production.

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  8. Sourcing Forum meeting (April 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting (April 2023)

    WFA

    Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023

    Read more about "Sourcing Forum meeting (April 2023)"
  9. Benchmark: best practices for negotiations with your CRM agency(s)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
  10. Spotlight: Stronger relationships produce stronger results - the proof
    Video
    Marketing procurementMarketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    WFA

    Does the strength of relationship between marketer and agency correlate with effective work?

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  11. Benchmark: supplier performance management software
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: supplier performance management software

    WFA

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  12. Benchmark: marketing budget planning software
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: marketing budget planning software

    WFA

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"
  13. Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Sourcing Forum held remotely on 22nd March 2023.

    Read more about "Sourcing Forum meeting overview (March 2023)"
  14. Sourcing Forum meeting overview (February 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (February 2023)

    WFA

    Overview of the Sourcing Forum held remotely on 22nd February 2023.

    Read more about "Sourcing Forum meeting overview (February 2023)"
  15. Benchmark: Cascading sustainability commitments to agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    WFA

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing suppliers

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
  16. Benchmark: Global Category Management – Artwork, pre-press & print
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    WFA

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  17. Sourcing Forum meeting overview (January 2023)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (January 2023)

    WFA

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

    Read more about "Sourcing Forum meeting overview (January 2023)"
  18. Benchmark: Negotiating paid search deals
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Negotiating paid search deals

    WFA

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
  19. Spotlight: Global Agency Remuneration Trends
    Video
    Marketing procurementMarketing procurement

    Spotlight: Global Agency Remuneration Trends

    WFA

    It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial pressures due to the pandemic and geo-political issues since that time.

    Read more about "Spotlight: Global Agency Remuneration Trends"
  20. Spotlight: Client-agency performance evaluations: 2022 update
    Video
    Marketing procurementMarketing procurement

    Spotlight: Client-agency performance evaluations: 2022 update

    WFA

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies. This survey built on the foundation created by previous years inquisition & analysis is the most thorough ever explored by the partnership.

    Read more about "Spotlight: Client-agency performance evaluations: 2022 update"
  21. Benchmark: Global Category Management – Models (for artwork/photography)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    WFA

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"