Posts about Marketing capabilities

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on Ecommerce capabilities
    Benchmark
    Agency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  2. Benchmark: Sourcing production consultants
    Benchmark
    Agency managementMarketing capabilitiesMarketing organisation

    Benchmark: Sourcing production consultants

    WFA

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.

    Read more about "Benchmark: Sourcing production consultants"
  3. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  4. Five CMO lessons from Cannes
    Expert opinion
    Marketing strategyCMO ForumMarketing capabilitiesMarketing strategy

    Five CMO lessons from Cannes

    Rob Dreblow

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.

    Read more about "Five CMO lessons from Cannes"
  5. Survey Results: Marketing Capability Programmes
    Benchmark
    Media & analyticsMarketing structureCMO ForumMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  6. Recommended law firms with media contract drafting experience
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Recommended law firms with media contract drafting experience

    WFA

       WFA member benchmark. For additional details, please log in.

    Read more about "Recommended law firms with media contract drafting experience"
  7. Overcoming people & capability challenges
    Report
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    WFA

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.

    Read more about "Overcoming people & capability challenges"
  8. Benchmark on the use of crowd-sourcing
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.

    Read more about "Benchmark on the use of crowd-sourcing"
  9. WFA breaks down walls between Insights and Media
    Expert opinion
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    WFA

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  10. Benchmark on digital marketing training methods
    Benchmark
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  11. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

    Read more about "Benchmark on managing usage rights"
  12. Survey on digital recruitment agencies used by clients
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"