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Marketing procurementMarketing procurementBenchmark: Panel service agency(s) fee increases
Read more about "Benchmark: Panel service agency(s) fee increases"WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together with the provider.
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Marketing procurementMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined workflow and engage the right creative and production partners.
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Marketing procurementMarketing procurement
Benchmark: Global Category Management – Digital production & publishing
Read more about "Benchmark: Global Category Management – Digital production & publishing"This WFA member benchmark examines the category management of digital production & publishing.
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Marketing procurementMarketing procurementBenchmark: Market Research & Insights – Recommended agency partners
Read more about "Benchmark: Market Research & Insights – Recommended agency partners"WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurementMarketing procurementBenchmark: Global Category Management – Loyalty & Reward
Read more about "Benchmark: Global Category Management – Loyalty & Reward"This WFA member benchmark examined the category management of Loyalty & Reward.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (September 2022)
Read more about "Sourcing Forum meeting overview (September 2022)"Overview of the Sourcing Forum held remotely on 28th September, 2022
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Marketing procurementMarketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
Read more about "Benchmark: Global Category Management – Adaptation & transcreation"This WFA member benchmark examined the category management of adaptation & transcreation
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Marketing procurementMarketing procurementBenchmark: Global Category Management – POS & displays
Read more about "Benchmark: Global Category Management – POS & displays"This WFA member benchmark examined the category management of POS & displays.
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Marketing procurementMarketing procurementWhy I love marketing procurement
Read more about "Why I love marketing procurement"It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
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Marketing procurementValue of advertisingMarketing procurementBenchmark: Negotiations with tech titans or big digital platforms
Read more about "Benchmark: Negotiations with tech titans or big digital platforms"WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (June 2022)
Read more about "Sourcing Forum meeting overview (June 2022)"Overview of the Sourcing Forum held remotely on June 30, 2022.
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Marketing procurementMarketing procurementSpotlight: The rise of freelance talent
Read more about "Spotlight: The rise of freelance talent"Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyTech & tools in marketing procurement
Read more about "Tech & tools in marketing procurement"This WFA report, written in partnership with Flock Associates – The Marketing Transformation Company, explores how clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (May 2022)
Read more about "Sourcing Forum meeting overview (May 2022)"Overview of the Sourcing Forum held remotely on May 25, 2022.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (May 2022)
Read more about "Sourcing Forum meeting overview (May 2022)"Overview of the Sourcing Forum held remotely on May 17, 2022.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Global Category Management – Influencer Marketing
Read more about "Benchmark: Global Category Management – Influencer Marketing"This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurementMarketing procurementSourcing Forum meeting overview (April 2022)
Read more about "Sourcing Forum meeting overview (April 2022)"Overview of the Sourcing Forum held in Athens on April 6, 2022.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurementMarketing procurementBenchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurementMarketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurementMarketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
