Posts about Marketing structure

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Four WFA partner predictions for 2020
    Expert opinion
    Brand purposeMarketing structureDigital media transformationMarketing capabilities

    Four WFA partner predictions for 2020

    Nick Broomfield, Stuart Pocock, Christian Polman, Ruben Schreurs

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

    Read more about "Four WFA partner predictions for 2020"
  2. Webinar: In-housing Programmatic Media Success
    Video
    Ad techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    WFA, Infectious Media

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.

    Read more about "Webinar: In-housing Programmatic Media Success"
  3. DGX Benchmark: Increasing data privacy awareness for Marketers
    Benchmark
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    WFA

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  4. Benchmark: Digital Marketing workload and responsibility structuring
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark: Digital Marketing workload and responsibility structuring

    WFA

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  5. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  6. Voice and audio branding strategy
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Voice and audio branding strategy

    WFA

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.

    Read more about "Voice and audio branding strategy"
  7. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  8. Why humility is more critical than ever for effective leadership
    Expert opinion
    Marketing structureCMO Forum

    Why humility is more critical than ever for effective leadership

    Rob Dreblow

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples

    Read more about "Why humility is more critical than ever for effective leadership"
  9. CMO Forum meeting overview (June 2019)
    Event reports
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    WFA

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

    Read more about "CMO Forum meeting overview (June 2019)"
  10. Sourcing Forum meeting overview (June 2019)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    WFA

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  11. Setting up a digital hub? Don’t forget to plug in the people
    Expert opinion
    Marketing structureDigital media transformation

    Setting up a digital hub? Don’t forget to plug in the people

    Ranji David

    In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of dynamic human beings, Ranji David explains

    Read more about "Setting up a digital hub? Don’t forget to plug in the people"
  12. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  13. WFA Forum (May 2019, Japan)
    Event reports
    Agency managementMarketing structure

    WFA Forum (May 2019, Japan)

    WFA

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"
  14. Five common pitfalls of in-housing marketing services
    Expert opinion
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    APR, Ebiquity, The Observatory

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.

    Read more about "Five common pitfalls of in-housing marketing services"
  15. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  16. PAG Meeting Overview (May 2019, Brussels)
    Event reportsReport
    Advertising & policyDigital policyMarketing structure

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  17. Benchmark on global sponsorship investments
    Benchmark
    Marketing procurementMarketing structureMarketing operationsMarketing procurement

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  18. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  19. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  20. Bridging the gap between marketing and policy
    BenchmarkReport
    Advertising & policyData governanceMarketing structureMarketing organisation

    Bridging the gap between marketing and policy

    WFA

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.

    Read more about "Bridging the gap between marketing and policy"
  21. Getting our priorities straight
    Expert opinion
    Marketing structure

    Getting our priorities straight

    Rob Dreblow

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.

    Read more about "Getting our priorities straight"