Posts about Policy Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    EU Consultation on consumer policy: WFA responses and key messages
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

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  2.    PAG Meeting Overview (September 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

    Read more about "PAG Meeting Overview (September 2020, Brussels)"
  3.    RAC Programme Meeting Overview (September 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (September 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  4.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policyPrivacy & tech

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  5.    ABA Manual for compliance with Brazil’s Data Protection Law
    Advertising & policyDigital policyPrivacy & tech

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  6.    WFA position paper and responses to the EU public consultation on the Digital Services Act
    Advertising & policyDigital policy

    WFA position paper and responses to the EU public consultation on the Digital Services Act

    Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.

    Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"
  7.    WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policy

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  8.    Product placement under the revised AVMSD – Briefing note
    Advertising & policy

    Product placement under the revised AVMSD – Briefing note

    A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product placement rules to user-generated videos.

    Read more about "Product placement under the revised AVMSD – Briefing note"
  9.    DGX meeting overview (July 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

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  10.    DSA task force Meeting Overview (June 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (June 2020)

    The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (June 2020)"
  11.    Joint WFA-TIE position: product placement under the revised AVMSD
    Advertising & policy

    Joint WFA-TIE position: product placement under the revised AVMSD

    A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)

    Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"
  12.    RAC Programme Meeting Overview (May 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (May 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.

    Read more about "RAC Programme Meeting Overview (May 2020)"
  13.    PAG Meeting Overview (May 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

    Read more about "PAG Meeting Overview (May 2020, Brussels)"
  14.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  15.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  16.    Webinar: The EU Pledge - a practical guide for marketers
    Advertising & policyDigital policy

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    Read more about "Webinar: The EU Pledge - a practical guide for marketers"
  17.    WFA position on data and privacy
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  18.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  19.    Revised AVMSD: Extension of product placement rules to UGC
    Advertising & policy

    Revised AVMSD: Extension of product placement rules to UGC

    WFA discussion paper on the revised Audiovisual Media Services Directive

    Read more about "Revised AVMSD: Extension of product placement rules to UGC"
  20.    Alcohol Marketing: literature review
    Advertising & policy

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  21.    RAC Programme Meeting Overview (February 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"