Posts about Privacy & tech

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX Benchmark on customer data retention and notification
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

    WFA

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  2. PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    WFA

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

    Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"
  3. DGX meeting overview (June 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

    Read more about "DGX meeting overview (June 2019)"
  4. DGX Benchmark on email/newsletter tracking pixels
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on email/newsletter tracking pixels

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  5. DGX meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (March 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

    Read more about "DGX meeting overview (March 2019)"
  6. DGX meeting overview (February 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (February 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California

    Read more about "DGX meeting overview (February 2019)"
  7. Facebook and GDPR benchmark
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Facebook and GDPR benchmark

    WFA

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).

    Read more about "Facebook and GDPR benchmark"
  8. DGX Benchmark on Facebook and GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on Facebook and GDPR

    WFA

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  9. DGX meeting materials - (December 2018)
    Event reports
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"
  10. GDPR: the emergence of a global standard on privacy?
    Expert opinion
    Privacy & tech

    GDPR: the emergence of a global standard on privacy?

    Catherine Armitage

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  11. Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Video
    Advertising & policyDigital policyPrivacy & techGDPR

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    WFA

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"
  12. DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Benchmark
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  13. 6 tips to keep in mind when marketing to children online
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    6 tips to keep in mind when marketing to children online

    WFA, SuperAwesome

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.

    Read more about "6 tips to keep in mind when marketing to children online"
  14. Digital Advertising to children under GDPR
    Report
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"
  15. DGX meeting overview (September 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"
  16. DGX meeting overview (October 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  17. Data Processing Agreement for Advertisers (2018)
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    WFA, DigitalDecisions, bvA Netherlands

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.

    Read more about "Data Processing Agreement for Advertisers (2018)"
  18. Life after GDPR: what next for the advertising industry?
    Expert opinion
    Privacy & tech

    Life after GDPR: what next for the advertising industry?

    Catherine Armitage

    Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

    Read more about "Life after GDPR: what next for the advertising industry?"
  19. Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  20. DGX meeting overview (June 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  21. DGX meeting overview (May 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"