Posts about Sourcing Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark: Global Category Management – Digital production & publishing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    WFA

    This WFA member benchmark examines the category management of digital production & publishing.

    Read more about "Benchmark: Global Category Management – Digital production & publishing"
  2. Benchmark: Market Research & Insights – Recommended agency partners
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  3. Benchmark: Global Category Management – Loyalty & Reward
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    WFA

    This WFA member benchmark examined the category management of Loyalty & Reward.

    Read more about "Benchmark: Global Category Management – Loyalty & Reward"
  4. Sourcing Forum meeting overview (September 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (September 2022)

    WFA

    Overview of the Sourcing Forum held remotely on 28th September, 2022

    Read more about "Sourcing Forum meeting overview (September 2022)"
  5. Benchmark: Global Category Management – Adaptation & transcreation
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    WFA

    This WFA member benchmark examined the category management of adaptation & transcreation

    Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
  6. Benchmark: Global Category Management – POS & displays
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
  7. Why I love marketing procurement
    Expert opinion
    Marketing procurementMarketing procurement

    Why I love marketing procurement

    Global Marketing Sourcing Manager

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

    Read more about "Why I love marketing procurement"
  8. Benchmark: Negotiations with tech titans or big digital platforms
    Benchmark
    Marketing procurementValue of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  9. Sourcing Forum meeting overview (June 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (June 2022)

    WFA

    Overview of the Sourcing Forum held remotely on June 30, 2022.

    Read more about "Sourcing Forum meeting overview (June 2022)"
  10. Spotlight: The rise of freelance talent
    Video
    Marketing procurementMarketing procurement

    Spotlight: The rise of freelance talent

    WFA

    Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.

    Read more about "Spotlight: The rise of freelance talent"
  11. Benchmark: Recommended brand activation agencies in Germany
    Benchmark

    Benchmark: Recommended brand activation agencies in Germany

    WFA

    WFA member benchmark on recommended brand activation agencies in Germany.

    Read more about "Benchmark: Recommended brand activation agencies in Germany"
  12. Tech & tools in marketing procurement
    Report
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Tech & tools in marketing procurement

    WFA

    This WFA report, written in partnership with Flock Associates – The Marketing Transformation Company, explores how clients, in a marketing procurement role, rely on tech & tools to deliver their goals.

     

    Read more about "Tech & tools in marketing procurement"
  13. Sourcing Forum meeting overview (May 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 25, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  14. Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
    Benchmark

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

    Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"
  15. Sourcing Forum meeting overview (May 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 17, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  16. Benchmark: Sourcing approach to agency pitch
    Benchmark

    Benchmark: Sourcing approach to agency pitch

    WFA

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
  17. Benchmark: Global Category Management – Influencer Marketing
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Global Category Management – Influencer Marketing

    WFA

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  18. Spotlight: Effective financial management – a focus on marketing activation
    Video

    Spotlight: Effective financial management – a focus on marketing activation

    WFA

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on marketing activation"
  19. Spotlight: Effective financial management – a focus on influencer marketing, PR and social
    Video

    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    WFA

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"
  20. Sourcing Forum meeting overview (April 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (April 2022)

    WFA

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

    Read more about "Sourcing Forum meeting overview (April 2022)"
  21. Benchmark: Recruitment of marketing sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Recruitment of marketing sourcing talent

    WFA

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"