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Agency managementAgency Family Tree: Global, APAC and China
Read more about "Agency Family Tree: Global, APAC and China" -
Agency managementMarketing capabilitiesMarketing organisationBenchmark: Sourcing production consultants
Read more about "Benchmark: Sourcing production consultants"This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.
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Trends & forecastsAgency managementMarketing structureMergers & Acquisitions 2017
Read more about "Mergers & Acquisitions 2017"This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementMarketing Procurement Category Tree
Read more about "Marketing Procurement Category Tree"WFA member survey. For additional details, please log in.
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Agency managementMedia & analytics
Benchmark on recommended Digital Analytics Agencies
Read more about "Benchmark on recommended Digital Analytics Agencies"WFA member benchmark. For additional details, please log in.
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
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Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy
Survey on Social Media & Social Content Management 2017
Read more about "Survey on Social Media & Social Content Management 2017"WFA member survey. For additional details, please log in.
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Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement
Benchmark on recommended influencer agencies
Read more about "Benchmark on recommended influencer agencies"WFA member benchmark. For additional details, please log in.
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Agency management
Clients make progress on integration but agencies point up familiar failings
Read more about "Clients make progress on integration but agencies point up familiar failings"Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
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Agency managementHow does your agency rate your brief?
Read more about "How does your agency rate your brief?"One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.
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Agency managementCMO ForumMarketing organisation
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing strategyCMO ForumMarketing strategy
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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Agency managementWebinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Agency management
Webinar: The integrated agency of the future
Read more about "Webinar: The integrated agency of the future"Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources
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Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Agency managementThe odd couple
Read more about "The odd couple"How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together
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Ad techAgency managementMarketing structureCMO ForumMarketing organisationSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
