Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Designing for integration: Global marketing communications organisation research
    Report
    Agency managementCMO Forum

    Designing for integration: Global marketing communications organisation research

    WFA

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.

    Read more about "Designing for integration: Global marketing communications organisation research"
  2. Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    WFA, 2CV, Branded

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  3. Webinar: More effective agency management
    BenchmarkVideo
    Agency managementCMO Forum

    Webinar: More effective agency management

    WFA, The Observatory

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.

    Read more about "Webinar: More effective agency management"
  4. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  5. Why humility is more critical than ever for effective leadership
    Expert opinion
    Marketing structureCMO Forum

    Why humility is more critical than ever for effective leadership

    Rob Dreblow

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples

    Read more about "Why humility is more critical than ever for effective leadership"
  6. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  7. CMO Forum meeting overview (June 2019)
    Event reports
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    WFA

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  8. WFA launches The State of Advertising report
    Press releases
    Brand reputationCMO Forum

    WFA launches The State of Advertising report

    WFA

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  9. Recommended global production/implementation agency
    Benchmark
    CMO Forum

    Recommended global production/implementation agency

    WFA

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"
  10. People + Purpose = Performance
    Expert opinion
    Global Marketer WeekCMO Forum

    People + Purpose = Performance

    Julia Kraft

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

    Read more about "People + Purpose = Performance"
  11. Benchmark on launch strategies
    Benchmark
    Marketing strategyCMO ForumMarketing operationsMarketing strategy

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"
  12. Benchmark on shifting consumer behavior in Germany
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on shifting consumer behavior in Germany

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on shifting consumer behavior in Germany"
  13. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  14. David Wheldon: The ground is changing but the basics remain the same
    Expert opinion
    Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    David Wheldon: The ground is changing but the basics remain the same

    David Wheldon

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  15. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  16. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  17. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  18. Nine steps to identifying an agency set-up that fits your organisation’s needs
    Expert opinion
    CMO Forum

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    Julia Kraft

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs

    Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"
  19. Global CMO insights from Cannes
    Expert opinion
    CMO Forum

    Global CMO insights from Cannes

    WFA

    Produced with the help of The Economist Group

    Read more about "Global CMO insights from Cannes"
  20. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  21. Notes from the beach: the evolution of partnerships
    Expert opinion
    Agency managementCMO Forum

    Notes from the beach: the evolution of partnerships

    Rob Dreblow

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.

    Read more about "Notes from the beach: the evolution of partnerships"