Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyInclusive marketingPAG Meeting Overview (February 2019, Brussels)
Read more about "PAG Meeting Overview (February 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.
-
Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (February 2019)
Read more about "Data Ethics Board meeting overview (February 2019)"Overview of the Data Ethics Board meeting held on February 15th, 2019
-
Advertising & policyDigital policyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
-
Advertising & policyDigital policyData governancePrivacy & techGDPRFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
-
Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
-
Digital policyGDPRContent marketingWebinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
-
Advertising & policyDigital policyBenchmark results on collecting personal data
Read more about "Benchmark results on collecting personal data"The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
-
Privacy & techGDPR: the emergence of a global standard on privacy?
Read more about "GDPR: the emergence of a global standard on privacy?"We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
-
Advertising & policyDigital policyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.
-
Advertising & policyDigital policy
PAG Meeting Overview (November 2018, Brussels)
Read more about "PAG Meeting Overview (November 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
-
Advertising & policyDigital policyPrivacy & techGDPR
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.
-
Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
DGX benchmark on Facebook’s classification of 1st vs 3rd party
Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"WFA member benchmark. For additional details, please log in.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.
-
Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDigital Advertising to children under GDPR
Read more about "Digital Advertising to children under GDPR"Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.
-
Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technologyDGX meeting overview (September 2018)
Read more about "DGX meeting overview (September 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
-
Advertising & policyDigital policyAd techPrivacy & techGDPR
DGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
-
Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.
-
Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
