Posts about Event reports

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Sourcing Forum meeting overview (January 2023)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (January 2023)

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

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  2.    Insight Forum meeting overview (February 2023)

    Insight Forum meeting overview (February 2023)

    Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

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  3.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  4.    Green Claims in Advertising Task Force Meeting Overview (January 2023)

    Green Claims in Advertising Task Force Meeting Overview (January 2023)

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

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  5.    Sourcing Forum meeting overview (December 2022)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2022)

    Overview of the Sourcing Forum held remotely on 1st of December, 2022

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  6.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

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  7.    Sourcing Forum meeting overview (November 2022)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2022)

    Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022

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  8.    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

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  9.    TPA Taskforce overview (December 2022)
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (December 2022)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

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  10.    DGX meeting overview (December 2022)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022

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  11.    PAG Meeting Overview (November 2022)

    PAG Meeting Overview (November 2022)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 November 2022.

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  12.    Media Forum Meeting Overview (20th October 2022)
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  13.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Advertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  14.    Sourcing Forum meeting overview (September 2022)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (September 2022)

    Overview of the Sourcing Forum held remotely on 28th September, 2022

    Read more about "Sourcing Forum meeting overview (September 2022)"
  15.    PAG Meeting Overview (September 2022)

    PAG Meeting Overview (September 2022)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 September 2022.

    Read more about "PAG Meeting Overview (September 2022)"
  16.    DGX meeting overview (September 2022)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022

    Read more about "DGX meeting overview (September 2022)"
  17.    Insight Forum Overview (September 2022)

    Insight Forum Overview (September 2022)

    Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.

    Read more about "Insight Forum Overview (September 2022)"
  18.    Sourcing Forum meeting overview (June 2022)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (June 2022)

    Overview of the Sourcing Forum held remotely on June 30, 2022.

    Read more about "Sourcing Forum meeting overview (June 2022)"
  19.    China Forum (July 2022)
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

    Read more about "China Forum (July 2022)"
  20.    DGX meeting overview (June 2022)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

    Read more about "DGX meeting overview (June 2022)"
  21.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyRetail media & ecommerceMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"