Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked in these partnerships. We checked with the members of our WFA’s Global Marketer of the Year jury what questions really need to be asked to ensure that both parties work together smoothly and to mutual benefit.

Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Martin talks to us about his priorities, recent achievements and thoughts on what's next.

Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Cristina talks to us about her priorities, recent achievements and thoughts on what's next. 

Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. 

Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Fabrice talks to us about his priorities, recent achievements and thoughts on what's next:

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.

Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.