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Marketing procurementMarketing procurementBenchmark: Global Category Management – Digital Commerce
Read more about "Benchmark: Global Category Management – Digital Commerce"This WFA member benchmark examined the category management of Digital Commerce
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Marketing procurementMarketing procurementSourcing Forum meeting overview (December 2022)
Read more about "Sourcing Forum meeting overview (December 2022)"Overview of the Sourcing Forum held remotely on 1st of December, 2022
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Marketing procurementMarketing procurementSourcing Forum meeting overview (November 2022)
Read more about "Sourcing Forum meeting overview (November 2022)"Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
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Marketing procurementMarketing procurementThe role of AI in the content creation process
Read more about "The role of AI in the content creation process"This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing Forum meeting.
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Marketing procurementMarketing procurementSpotlight: Inflation equals innovation
Read more about "Spotlight: Inflation equals innovation"In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the past decade and offers opportunities for WFA members to better manage their marketing spend in a challenging environment.
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Marketing procurementMarketing procurementSpotlight: Recession-proofing strategies for creative production
Read more about "Spotlight: Recession-proofing strategies for creative production"As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members who would like to (re)evaluate their creative production plans, processes and priorities.
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Marketing procurementMarketing procurementBenchmark: Supply-chain finance solutions
Read more about "Benchmark: Supply-chain finance solutions"This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Marketing procurementMarketing procurementClient-agency performance evaluations: 2022 update
Read more about "Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.
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Marketing procurementMarketing procurementSpotlight: What makes clients attractive to agencies?
Read more about "Spotlight: What makes clients attractive to agencies?"Agencies with the best clients attract the best talent.
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Marketing procurementMarketing procurementBenchmark: Supplier Relationship Management (SRM) programs
Read more about "Benchmark: Supplier Relationship Management (SRM) programs"WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing procurementMarketing procurementBenchmark: Panel service agency(s) fee increases
Read more about "Benchmark: Panel service agency(s) fee increases"WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together with the provider.
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Marketing procurementMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined workflow and engage the right creative and production partners.
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Marketing procurementMarketing procurement
Benchmark: Global Category Management – Digital production & publishing
Read more about "Benchmark: Global Category Management – Digital production & publishing"This WFA member benchmark examines the category management of digital production & publishing.
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Marketing procurementMarketing procurementBenchmark: Market Research & Insights – Recommended agency partners
Read more about "Benchmark: Market Research & Insights – Recommended agency partners"WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurementMarketing procurementBenchmark: Global Category Management – Loyalty & Reward
Read more about "Benchmark: Global Category Management – Loyalty & Reward"This WFA member benchmark examined the category management of Loyalty & Reward.
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Marketing procurementMarketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
Read more about "Benchmark: Global Category Management – Adaptation & transcreation"This WFA member benchmark examined the category management of adaptation & transcreation
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Marketing procurementMarketing procurementBenchmark: Global Category Management – POS & displays
Read more about "Benchmark: Global Category Management – POS & displays"This WFA member benchmark examined the category management of POS & displays.
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Marketing procurementValue of advertisingMarketing procurementBenchmark: Negotiations with tech titans or big digital platforms
Read more about "Benchmark: Negotiations with tech titans or big digital platforms"WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (June 2022)
Read more about "Sourcing Forum meeting overview (June 2022)"Overview of the Sourcing Forum held remotely on June 30, 2022.
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Marketing procurementMarketing procurementSpotlight: The rise of freelance talent
Read more about "Spotlight: The rise of freelance talent"Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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Benchmark: Recommended brand activation agencies in Germany
Read more about "Benchmark: Recommended brand activation agencies in Germany"WFA member benchmark on recommended brand activation agencies in Germany.
